If there were trophies for caffeine intake, frequent flyer miles, and pulling off crazy ideas, Canopy Creative would need a bigger shelf.

2024 has been one hell of a year, a whirlwind of big projects, bigger ideas, and enough air miles to give Chris Dimopoulos and I our own airline lounge. So. Before we dive into 2025, let’s reflect on the magic, the mayhem, and the milestones that got us here.

We Didn’t Just Show Up.....We Levelled Up

Next-Gen Training Experiences Classrooms? They’re so 2010. This year, we worked with training organizations to create VR and AR-powered learning experiences that don’t just teach, they immerse. Because the best way to learn is to live it.

AI That Makes Sense Complex ideas can feel like trying to solve a Rubik’s cube blindfolded covered in honey in a room full of bees. But this year, we turned advanced concepts into AI-driven, visual storytelling that’s easy to grasp, cuts down on development time, and saves serious dollars.

Corporate Videos That Don’t Suck You know those dry, soul-sucking corporate videos that make you wish you were anywhere else? Yeah, we didn’t make those. Instead, we delivered fresh, engaging and cinematic video content that told real stories, connected with audiences, and (dare I say) got people excited.

Immersive, Boundary-Pushing Tech Whether it was creating festive magic for The Wundrful World of Christmas in Sydney or debuting SPARC our next-gen digital signage platform to the world, we didn’t just create experiences and platforms.

We built worlds and created opportunities. Seamlessly blending creativity and technology to turn wild and bold ideas into a reality and fill a significant gap in a market ready for disruption.

The Great Air Mile Marathon of 2024

This year, Chris and I traveled more than Santa on Christmas Eve. LA, Vegas, Singapore, Brisbane, Sydney, Adelaide you name it, we probably drank an overpriced airport coffee there. 100K+ miles later we should consider starting our own loyalty program....

Back at HQ: Growth Mode Activated

Melbourne HQ was a hive of activity this year. Our team leveled up, growing in size and capability. A standout moment? Welcoming Shawn Marinakis to the Senior Leadership Team as Chief Sales & Marketing Officer and Partner. Steering this rocketship takes more hands, and Shawn’s expertise has been a game-changer already.

So, What’s Next for 2025?

If 2024 was about showing up, then 2025 is about going bigger, bolder, and further than ever.

More immersion—pushing the boundaries of VR, AR, and interactive experiences.

More innovation—combining creativity with emerging tech to redefine what’s possible.

More impact—helping brands, businesses, and communities connect in powerful new ways.

Because at Canopy, we’re just getting started.

Message from the CEO

2024 wasn’t just another year on the calendar for us, it was a testament to what happens when creativity meets grit, and vision meets execution with an incredible team behind it.

At Canopy Creative, we’re not just building tech, experiences, or platforms. We’re building a possibility of a better future. We’re turning bold ideas into immersive realities, redefining how brands connect with their audiences, and most importantly challenging ourselves to keep raising the bar.

But here’s the thing: none of this happens in isolation.

To our team, You’re the beating heart of this company. From late nights and endless brainstorming sessions to moments where we stopped, stood back, and said, “Yep, we nailed that” this year is yours as much as anyones. You pushed boundaries. You embraced challenges. You brought the magic. Thank You.

To our clients and partners: Thank you for trusting us with your vision. In a world where safe, cookie-cutter solutions are the easy out, you chose innovation. You chose us. That trust isn’t something we take lightly, and every project, big or small, fuels us to think bigger and work harder to grow the Canopy more.

To the cheerleaders and quiet supporters: The ones who hype us up from the sidelines, who share our work, who tell their friends, “You need to see what Canopy’s doing”we see you, and we’re grateful for you. You’re the reason our ideas make it out into the world.

Looking ahead to 2025, I can promise you this: we’re just getting started.

We’ll dream bigger. Build smarter. Challenge ourselves to innovate beyond what’s expected. More immersive realities, more tech-powered solutions, and more impact for our clients and their audiences.

If 2024 was the year that challenged us, then 2025 will be the year we challenge.

So, as we close out the year, take a breath. Celebrate the wins, no matter how small. Hug your people. Drink something bubbly. And rest up. Because next year’s going to be even bigger.

Merry Christmas and Happy New Year. I’ll see you all in 2025.

Jesse Barratt (JB) CCEO & Co-Founder Canopy Creative